Last week, Spotify executives testified before Congress about Apple’s allegedly anticompetitive behavior when it comes to the App Store. The cumbersome process could make it hard for Spotify to grow subscribers, as most customers listen on the app, but Spotify sources said the company has plans to streamline it. Instead of paying on its app, Spotify said users will pay for paywalled podcast episodes on Anchor, a podcast platform for creators that’s owned by Spotify. In another possible point of conflict, Spotify said Tuesday that its paid platform, which is expected to hit this week, will bypass Apple’s in-app purchase requirements. Apple said it will keep up to 30 percent of podcast subscription fees. In its announcement, Apple said it will keep up to 30 percent of podcast subscription fees. The move comes a week after rival Apple revealed plans to add paid podcast subscriptions in its podcast app next month. NPR will create five subscription-only shows- “How I Built This with Guy Raz,” “Short Wave, It’s Been a Minute with Sam Sanders,” “Code Switch” and “Planet Money” - that will be ad-free starting on May 4.īy adding a paywall to some content, Spotify said it will “help podcasters maximize their subscription audiences and grow them from their existing listener bases.” The company said creators can paywall their entire feed, but that it believes the lure of free episodes will ultimately attract new listeners.īigger, more well-known podcasters may go this route, Spotify acknowledged, pointing to its newest deal with NPR. The cost to subscribe is determined by the creator, but will be one of thee tiers: $2.99, $4.99, or $7.99 per month, Spotify said. After that, the company will take a 5-percent cut. Specifically, Spotify said it will give creators the option to make their podcasts subscriber-only when they publish them and that they will be able to keep 100 percent of the subscription fees until 2023.
Spotify said Tuesday that it is launching a new subscriber-only platform for podcasts, and said it will be more lucrative for creators than the platform Apple unveiled in a splashy presentation last week. Taylor Swift debuting ‘Midnights’ lyrics on billboards around the worldĪ battle over podcasting is brewing between Spotify and Apple - and the Swedish streaming giant just launched the latest salvo. Shakira’s name may appear on jerseys of Barcelona FC, her ex’s team: report Taylor Swift teased ‘Midnights’ lyrics in NYU speech months ago Spotify won’t nix Kanye’s music despite ‘awful’ anti-Semitic comments
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